MCM Luxury

MCM Luxury is a premium automotive brand based in France, centred on the sale of high-end vehicles for a discerning, luxury-driven audience. With a focus on elegance, performance, and innovation, the brand is designed to reflect a refined and modern standard of automotive excellence. I was commissioned to develop MCM Luxury’s brand identity, creating a visual direction that felt sophisticated, contemporary, and distinctive. The final identity pairs a sleek monogram with a futuristic type style, positioning the brand to resonate with clients seeking both prestige and modernity.