Toothy Brush
Toothy Brush is a university concept created in response to the launch of Lush’s Naked Store, aligning with the brand’s focus on sustainability, innovation, and low-waste living. Designed to feel playful yet purposeful, the idea explores how everyday products can better support more conscious routines. As part of a promotional giveaway brief, I developed a toothbrush designed to complement Lush’s existing range while dispensing Toothy Tabs, its solid toothpaste alternative. The concept was created to make the daily routine more engaging while reinforcing the brand’s waste-free ethos.
